Samsung to launch a new global alliance program to promote its new image of a provider of total printing solutions   Hanover, Germany - 15 March 2007 - Samsung Electronics (CEO: Yun Jongyong) announced plans to broaden its presence in the business printing market worldwide through a new global alliance program. In particular, to build on its success as a world-leading maker of printing hardware, Samsung will now offer total printing solutions for businesses based on optimized software applications.   For this, Samsung has a technology alliance with IBM, the well-known Global business enterprise organization, and has developed a community of Solution Printing Partners [SP3] to help deliver a new category of integrated total printing solutions. In addition, Samsung plans to aggressively step up efforts to develop its own solutions through the acquisition of professional expertise.   Samsung Electronics has entered into a collaborative arrangement with IBM for the sharing of technology related to IBM’s BOO (Business Output Optimization) and JScribe. With the JScribe platform technology embedded inside Samsung’s B2B Printer/MFPs, this will enable Samsung to more easily develop optimal solutions for the particular needs of individual customers. Samsung Electronics has already demonstrated it global competitiveness in a fast-changing business environment in which customer demands have become increasingly more diverse and complex. JScribe Solutions applications and Samsung JScribe enabled printer/MFP devices are planned to be available worldwide from the first half of 2007, starting with the European region.   Samsung’ Solution Printing Partners [SP3] is a specialized community of developers and integrators providing printing solutions across the European region, with over 90 types of printing solutions available for business users, including document management and print-system security. Samsung Electronics is expanding its European SP3 Partner coverage during 2007 by recruiting specialized business partners who can expertly support the sales, implementation, and maintenance of printing solutions, in cooperation with Samsung resellers and subsidiaries.   Samsung will also be undertaking a strategic marketing initiative to establish a new image among business users as a worldwide provider of total printing solutions. As part of this effort, Samsung Electronics will participate in “CeBIT 2007,” which is being held in Hanover, Germany from March 15-21, 2007. At this exhibition, Samsung will demonstrate its optimal printing solutions for business users at the “Solution Pavilion.”   MR. Ian Legg, the Director of the Samsung Electronics European Solution Marketing Group noted: “Based on the success of Samsung Electronics printers in the small-business sector, we are wellpositioned to expand our presence in the global business printing market.” Also, he went on to add: “Now that Samsung has built a cooperative relationship with world-leading providers of printing solutions, we look forward to assuming a global leadership in the provision of total business printing solutions, in the near future.”   About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/cebit/press

Hanover, Germany - 15 March 2007 - Samsung Electronics Co., Ltd., one of the market leaders in consumer electronics, IT equipment and mobile communications, today unveils an innovative array of digital media, telecommunications and IT products at CeBIT 2007 and announces a new print partnership. Samsung is proud to showcase products which will lead the digital lifestyle revolution and change the way technology is used in all areas of modern life and business. Addressing the needs of both the consumer and business markets this year's products focus on efficiency and ease of use, naturally combined with Samsung's award winning unique design. Balancing form and function Samsung's new range features the world's smallest yet powerful all-inone printer products, the world's first USB-enabled multi-function monitors, a 30 inch LED backlight monitor, and three new black high gloss notebooks. In addition, Samsung redefines the mobile multimedia experience with its Ultra Edition II range and Ultra Music (SGH-F300) handset. Samsung's 2007 products demonstrate its ability to lead and challenge the market, along with its understanding of changing lifestyles and consumer demand for IT, digital media and telecommunications products that support and enhance the connected world people live in. Dr. Jongwoo Park, President of Samsung Electronics' Digital Media Business said, “This year's CeBIT is particularly exciting for me as it is my first time attending as the President of Samsung's Digital Media Business. Through our continuing investment in market research and product development we are launching digital media products that look good, perform even better and are easy to use. To help build our development in the B2B market we are also accelerating our focus on hardware and software combinations to meet the diverse needs of business today and our partnership with SP3 and IBM is testament to this strategy." Mr. Geesung Choi, President of Samsung's Telecommunication Business, added, “By forging closer relationships with our customers and service operators and through our enhanced understanding of them, Samsung continues to provide a range of new products that showcase the best in design and technology. I hope that our Ultra Edition II and Ultra Special lineups, including our Ultra Music (F300) handset, provide European customers with a more diverse choice of mobile multimedia experiences to suit their individual lifestyles.” AT CeBIT this year, visitors will be able to see and experience an extensive portfolio of Information Technology and Telecommunications products. Highlights include:   PRINTER A powerful multifunction printing solution - Samsung's new SCX-6345N series With an impressive printing and copying speed of 43 A4 pages per minute, built in duplex and the highest paper capacity in its class, the robust SCX-6345N (printer-copier-scanner-fax) presents a powerful onestop multifunctional printing solution for today's demanding office needs. Designed specifically for small to medium sized offices, Samsung's new SCX-6345N series incorporates many capabilities of a traditional A3 copier, whilst offering a whole host of features to maximize productivity and drive cost-savings. An all-in-one “desktop” color laser unit - Samsung's new CLX-2160N series As the world's most compact and lightest color laser all-in-one unit, half the size of a conventional printer, Samsung's new CLX-2160N series fits perfectly into any office environment and is small enough to fit on any office desk. USB connectivity, one touch ID copying, a unique circular toner capable of printing 2,000 black-and-white copies, or 1,000 color copies and a front-loading toner process makes these printers easy to use and ultra efficient.    A perfect partner for business users with high speed & reliability- Samsung's new ML-4050N Ideal for any mid-to large-size business environment, the ML-4050N high-speed laser printer reduces firstpage print time to 9 seconds, prints 38 pages per minute and offers superior print quality and minimum maintenance. In addition, the high-volume toner has a capacity of 20,000 sheets and three paper trays holding a maximum of 2,100 sheets in any type/size, making it ideal for large volume printing. New partnership to offer all-in-one printing solutions for business To strengthen its presence in the business printing market Samsung also today announced a new global alliance with Solution Printing Partners [SP3], the world's leading provider of printing solutions, and IBM, the well-known business solutions firm, to establish a new category of total printing solutions based on specialist software applications. As part of this partnership Samsung intends to establish a regional sales and support system to address the particular printing needs of its fast-growing customer base and will use Solution Printing Partners [SP3], expertise in printing solutions, such as document management and print system security, and IBM's Business Output Optimization and JScribe technology to provide a total print solution designed to meet the specific needs of each of its customers.   MONITOR Four black, high gloss LCD monitors with dual hinge stands - Samsung's new SyncMaster 961BG/961GW These trendy and design driven LCD monitors boast black high gloss material, LED power buttons and dual hinge stands for improved ease of use. When it comes to function, the new models offer an enhanced multimedia experience with 170 degrees of viewing range, a dynamic contrast ratio of 3000:1 and 2 ms response time. Thanks to Samsung's MagicRotation technology the screen automatically rotates according to the position of the text and its MagicTune technology allows users to adjust brightness, contrast and resolution at the touch of a button. Seven-inch digital photo frame to transmit and share photos - Samsung's new SPH-72V This state-of-the-art photo frame displays digital photos taken by any digital camera or cell phone cameras on a seven-inch LCD screen. The SPH-72V comes equipped with a wireless networking function, making it easy to transmit digital photos and with its WiFi capability is also able to share photos with Windows Vista PCs and display photos uploaded to websites such as Windows Live Space without a cable connection. 30-inch LED Back Light Unit Monitor - Samsung's new SyncMaster XL30 Incorporating LED (Light Emitting Diode), Samsung's SyncMaster XL30 features 123% color production, ensuring more detailed and finer color expression. It is also better for the environment due to its lack of mercury and halogen components.   NOTEBOOK Sleek and stylish next generation notebooks - black high gloss R70, R20 and Q45 Based on its new black, metallic 'Aura' design, which incorporates a high gloss finish and high resolution LCD screen, these latest notebooks provide consumers with an unrivalled combination of high performance and power, packaged in Samsung's consistent sleek and slim notebook design.   MOBILE HANDSETS Greatly designed and carefully considered for customers - Samsung's Ultra Edition II range Ultra Edition 10.9 (U600), Ultra Edition 12.1 (U700) slider, Ultra Edition 9.6 (U300) metallic clamshell Ultra Edition 5.9 (U100) world's slimmest candy bar Building on the runaway success of Samsung's Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and must-have business and consumer desired multimedia functionality to create four of the slimmest, most powerful and best looking handsets in each form factor. Each Ultra Edition II handset offers advanced features such as 3 megapixel cameras and camcorders, high-speed internet connectivity, extensive multimedia and audio capabilities. Proving that Samsung truly is at the heart of consumer needs, each of these handsets incorporates innovative consumer driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and jewel inspired casing, which enhance both the experience and appearance of using these handsets. A true mobile music experience for customers - Samsung Ultra Music (SGH-F300) Samsung's F300, the Ultra Music phone, is an iconic handset designed with dual LCD screens. It is equipped with a digital power amp, which offers a dedicated music user interface on one side, making it easy to navigate through song lists. Additionally, it features a stereo FM radio and a Quick PC Sync, allowing users to create a music library and customized play lists. On the reverse side, the F300 has all the extra features consumers have come to expect, including a 2 megapixel camera, extended battery life and Bluetooth technology.   About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/cebit/press

Highlights include “full-HD” LCD line, ultra-slim Bluetooth-enabled MP3 player, Vista-ready monitors, next-generation Blu-Ray player and breakthrough demonstration of A-VSB technology for portable and mobile TV in U.S. LAS VEGAS – January 7, 2007 – Samsung Electronics transforms the CES 2007 show into a kaleidoscope of rich digital experiences, unveiling an exciting range of products and demonstrations that span numerous product areas including displays, digital music, printers and mobile television. All of this can be seen at Samsung’s booth at Central Hall 3, Booth #11033. Full details, high-resolution images and downloadable videos can be found at www.samsung.com/icespress. This year’s announcements reinforce Samsung’s continued global leadership and track record of innovation and design in markets such as displays, digital music players and home theater. “Our commitment to high performing, beautifully designed products has ushered in a digital renaissance that has set the tone for the 21st century,” said Jong Yong Yun, Vice Chairman & CEO of Samsung Electronics. “This year is no different as our news at CES focuses on our ongoing efforts to create richer digital experiences for our users both in and out of the living room.” Among the highlights of Samsung’s CES 2007 announcements: “Full-HD” LCD TVs continue flat-panel leadership In 2006, Samsung became the No. 1 vendor worldwide in revenue for flat panel televisions. Building on that leadership, the company’s latest premium LCD TVs (40-, 46- and 52-inches) boast even higher picture quality, new features and elegant product designs. All three models in the new lineup provide full high-definition (1,920 by 1,080 pixels) resolution, about twice as high as the standard high-definition specification (1,366 by 768 pixels, 1,080i), and support full-HD Blu-ray disc players.   An increasing variety of multimedia products are now full-HD enabled, and the world’s leading contents makers are producing more of their multimedia contents in the full-HD format.  Therefore, Samsung’s new LCD TVs will help to accelerate TV viewers’ transition to full-HD. A-VSB: First step toward mobile broadcast TV One of the centerpiece demonstrations of CES 2007, Samsung will announce its innovative path into mobile television, one of the long sought-after arenas n the North American market. A-VSB is a technology proposed to ATSC (the Advanced Television Systems Committee which approves broadcast standards) that improves current TV signal reception performance and also allows the broadcast signal to be clearly received by both mobile and stationary television devices. Samsung is working closely with Rohde & Schwartz and Sinclair Broadcasting Group to develop this standard, which provides broadcasters with an enormous opportunity with minimal investment since the standard works with existing broadcast equipment. The A-VSB TV signal of A-VSB can also be received by conventional LCD TVs without any problem. Samsung believes that this technology will have a significant influence on the portable and live mobile TV markets in the United States. In February 2009, all broadcasters will be required to cease analog broadcasts in favor of digital.  A-VSB is a potential solution to provide a sound transition for broadcasters with limited operational expenses. More than anything, however, A-VSB will help the North American market take the first critical steps to achieving the type of portable and mobile TV currently enjoyed in Korea. “Experience Sharing” drives MP3 evolution Samsung has taken MP3 players beyond their traditional functionality to enable Experience Sharing. In 2006, Samsung introduced the K5 digital audio player, which featured a built-in speaker. In 2007, Samsung will launch the K3, which will feature a mobile speaker for dynamic music sharing. Breaking new ground in both form and functionality, the K5 is the first Samsung digital audio player to use OLED technology. The display and navigational array are smooth to the touch with sparkly ice blue adaptive graphics. The menu and navigation system is simple to use and add to the product's appeal. Another most requested travel function is an alarm clock which the K5 sports, allowing consumers to wake up to their favorite songs rather than a jolting alarm clock buzz. Samsung will also release its revolutionary digital device in the United States market: the T9B (Model Name: YP-T9B), an ultra slim, ultra portable MP3 player that amazingly packs in a complete portfolio of multimedia features and application.  The T9B MP3 player features a bluetooth wireless stereo that provides hands-free enjoyment within 10 meters and features advanced remote control functions on the headsets including play, pause, seek and volume. Next-generation Blu-ray Building upon the successful launch of its BD-P1000 first-generation Blu-ray player in June 2006, Samsung will launch its BD-P1200 series of second-generation, new and improved Blu-ray players for the home entertainment industry in 2007. Staying ahead of the cutting-edge optical media industry, Samsung’s BD-1200 Blu-Ray player will feature storage capacity that is 5X larger than DVDs. Blu-ray offers outstanding performance with the ability to play back high definition video and multi-channel sound. The BD-P1200 player enables customers to enjoy the best audio and video quality available today, and is equipped with the Hollywood Quality Video (HQV) processor, a powerful unit similar to ones used by Hollywood studios in production. With the HQV processor, the BD-P1200 player offers increased picture quality by refining image projection, even from non Blu-ray formats. HDMI boosts the quality of the sound (via 7.1-channel Dolby Digital Plus) and color.    Award-winning CLX-3160 marks entry into global laser MFP market The world's second-largest laser printer manufacturer introduce its first compact color laser multi-function printer (CLMFP) to the global market, the CLX-3160 Series, marking its entry into the market. As a reflection of its significance, the CLX-3160 series was named a 2007 CES Innovations Award Honoree in the Mobile/Home Office Category. As Samsung’s first CLMFP, the compactness and versatility of the CLX-3160 series make it the ideal choice for SMB and small workgroups’ printing needs. The series offers two different models: The 3-in-1 CLX-3160N (Print-copy-scan) and the 4-in-1 CLX-3160FN (Print-copy-scan-fax). It prints four pages per minute color and 17 pages black and white in Letter size, fast enough for day-to-day document printing with occasional color printing. In addition, Samsung’s patented NO-NOISTM technology allows a 30% reduction in size and a 33% reduction in weight over its competitors. The CLX-3160FN model operates at a lower noise level than a standard multi-pass machine and offers outstanding convenience of maintenance, through easier toner changing, and less troublesome paper handling. Home Theater experience is transformed The launch of Samsung’s HT-X250 and HT-TXQ120 home entertainment systems matches impressive performance with equally appealing aesthetics, such as a variety of features like versatile multimedia playback and instant entertainment with USB Host Play function. The HT-TXQ120 and the HT-X250 systems transform any living room into the ultimate home theater. The HT-X250 and the HT-TXQ120 home entertainment systems offer not only superb sound and industry-leading features, but a new gorgeous design that perfectly complements Samsung’s eye-catching flat-panel televisions. These latest home entertainment systems incorporate an integrated DVD player/receiver to create a fully integrated digital multimedia entertainment center. USB Host Play function, an exclusive Samsung feature, enables various multimedia files to be played without the need for a PC, including DivX, MP3, DVD Audio, WMA, CD-R/RW and DVD-R/RW and jpegs. This ability saves time for the customer, and provides them with a supreme entertainment experience. Monitors provide a new “Vista” The Samsung 19-inch SynchMaster 931BW, 20-inch SynchMaster 206BW and 22-inch SynchMaster 226BW wide-screen monitors displayed at CES 2007 are now certified as “Windows Vista Premium.” Microsoft will release its new Windows Vista software upgrade in early 2007, and the “Windows Vista Premium logo” mark means that the monitors fully support the features of the Window Vista™  operation system. Samsung and Microsoft worked closely together, and Microsoft’s Windows Vista Industrial Design Toolkit was applied from the initial design stage. Today, Samsung and Microsoft enjoy an excellent relationship that can lead to a lasting global partnership. The companies are currently planning joint marketing programs for various events worldwide.   All three of the new SynchMaster monitor models come in high-gloss, piano-black casings for added elegance. The Digital Visual Interface (DVI) terminal provides High-bandwidth Digital Content Protection (HDCP) for real-time TV or DVD viewing. Thus, the monitors can be connected to various other audiovisual products.   LED DLP TV – Better quality longer The new Samsung HL-T5087S, HL-T5687S and HL-T6187S DLP TVs are as slim as a flat panel model but with improved picture quality. The new TVs are equipped with an LED backlight and provide a resolution of 1,920 by 1,080 pixels (1080p)—twice the picture quality of a standard high definition TV (1,280 by 720 pixels, 720p). The ultra-wide color gamut (NTSC 140 percent) is also 140 percent better than conventional models, providing a richer, more diverse range of tones. A contrast ratio of 10,000:1 results in remarkable images. The lifecycle of an LED backlight is approximately 4 times longer than that of lamps, eliminating the need to replace the lamps. The image quality will not deteriorate over time and the product contains no mercury, reducing its impact on the environment. For more powerful connectivity, Samsung’s new LED DLP TVs has WISELINK™ which offers music (MP3) and photo (JPEG) playing via USB connection and has 3 HDMI which simultaneously connect three devices with full HD signal transmission.   Ultra Mobile PC Q1P SSD: “Solid” Innovation Continues After introducing a new category and form factor for PCs in 2006 with the release of the Q1 UMPC (Ultra Mobile PC), Samsung extends its leadership in the global computer market at CES 2007 with the announcement of the Q1P SSD Ultra Mobile PC. The revolutionary device is the first UMPC of its kind to use an SSD solid state flash memory-based hard drive in place of a conventional rotational media-based hard drive. The Q1P SSD is the most powerful UMPC model available today.  Fueled by an impressive 32GB of SSD (solid-state NAND) flash memory, as opposed to the traditional 1.8" Hard Drive found in the earlier Q1 models, the Q1P SSD model is ideal for those applications that require a no-compromise, high-performance mobile computing solution that can operate in diverse conditions. The Q1P SSD UMPC is designed for optimum performance.  With the SSD-enabled model, boot time is 25-50 percent faster than systems that employ a traditional hard drive.  Overall system performance is significantly enhanced, as the SSD is capable of reading 300 times faster (53 MB/s) and writes 150 percent faster (28 MB/s) than models with typical hard drives.  With its departure from the traditional hard drive, the Q1P SSD UMPC is equipped to withstand twice the impact of the hard-drive-enabled model and its battery life is also improved, as it requires less power to run the flash-based SSD hard drive. The Q1P SSD UMPC will be on display along with its predecessors, the Q1 and the Q1P, a 2007 CES Innovation Honoree.

Samsung Electronics Co. said yesterday it has developed the world's first dual-image liquid crystal display, which is expected to be used for folder-type mobile phones. The new display is capable of producing two different images simultaneously on its front and back side. It has a cost advantage and is more shock resistant than the already available double-sided active-matrix organic light emitting diodes, or AM-OLEDs, company officials said.   "The dual-mode display will be useful in making slimmer mobile gadgets, particularly folder-type handsets. It will help reduce the thickness of mobile devices by at least 1 millimeter," said Kwag Jin-oh, a principal engineer at the mobile display division of Samsung Electronics LCD business.   The new LCD, measuring 2.6 millimeters in thickness and 2.2 inches in width, has a 240 x 320 pixel resolution, brightness value of 250 nits for the front and 100 nits for the rear side. It will be showcased at the Consumer Electronics Show, slated for Jan. 8 in Las Vegas.   Before this breakthrough, LCD manufactures had to attach two panels to make an LCD radiate itself back and front. The current two-panel LCD can only produce a reverse image of the other side, just like a mirror.   Samsung used the so-called "double-gate thin film transistor or TFT" technology for the new tiny screen.   A TFT gate, in industry jargon, is what controls the opening and closing of TFTs. During the opening/closing process, a voltage is being converted into a pixel - short for picture element - which aligns liquid crystals on solid substrates to produce on-screen images.   The double-gate TFT architecture enables one pixel to control two gates, negating the prior notion one pixel can control only one gate. It thus helps realize two different pictures or moving images simultaneously on the screen's front and back sides.   The display also used Samsung's own "amorphous silicon gate" technology to minimize the new display's thickness.   Further, the new display requires only one backlight, whereas double-panel LCDs need two backlights. One side of the panel operates in the "transmissive mode" while the other moves in the "reflective mode." As the reflective mode uses lights trapped in the opposite side's transmissive mode, it does not necessitate the using of external light sources such as the Sun.   The company launched a taskforce to develop the new dual-image display a year ago with investments worth 1 billion won ($1.1 million).   Mass production will begin within the first half of this year.   (stephanie@heraldm.com) By Hwang Si-young

The Next Step in the Digital Renaissance In IFA Opening Keynote Speech Berlin, Germany -1st September, 2006- Samsung Electronics President and CEO GeeSung Choi delivered the opening keynote address at IFA 2006, the world's largest consumer electronics exhibition. The speech, entitled "The Next Step in the Digital Renaissance - Creating Rich Digital Experiences," comes at a time when Samsung is experiencing strong growth worldwide, with particular success in the European market. During his keynote speech at IFA in 2003, Mr. Choi predicted the strong growth of the consumer electronics industry, which he called "The Digital Renaissance." During this year's keynote address, he reviewed developments coming from the digital transition that are opening up many exciting new opportunities. Mr. Choi highlighted Samsung's strong leadership position in innovative products designed for home and mobile entertainment. These products included High Definition TVs, Blu-ray Disc Players, Home Theatre Systems, MP3 Players and cutting-edge Mobile TVs. He also described the importance that Samsung places on the European market, with major investments in manufacturing, logistics, R&D and design facilities. Together with some exciting new product announcements, he also discussed the next step in the development of the consumer electronics industry - the era of "Rich Digital Experiences." High definition content, captivating design, and new product interactions define the new consumer experiences in this stage of the Digital Renaissance. Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products. Finally, Mr. Choi shared Samsung's view of the future consumer electronics market and how customers and industry can benefit from the exciting changes ahead. In addition to delivering the opening keynote speech, Samsung is hosting an expansive booth to showcase a wide range of cutting edge digital products. For more information, please contact www.samsungexhibition.com

Berlin, Germany - 1st September, 2006 - Samsung Electronics Co., Ltd., a market leader in consumer electronics, once again took centre stage at IFA as it unveils an innovative array of AV and mobile products. In the IFA 2006, Samsung Electronics showcased cutting edge products at the heart of both Home Entertainment and Mobile Entertainment. These innovative products included full HD 1080p LCD TVs, the first Blu-ray disc player for the European Market, a wide variety of products for mobile TV and an entirely new concept MP3 player. Samsung is also emphasising its leadership in product design with the first ever display of European lifestyle concepts at an electronics show. This interior display has been produced together with leading furniture companies such as Fritz Hansen of Denmark and lighting companies like Louis Polson. Based on four different European interior concepts, including Scandinavian and Mediterranean, this display is showing how the latest digital products can fit harmoniously in any European home design. Gee Sung Choi, President and CEO of the Digital Media Business of Samsung Electronics said, "By displaying Samsung's products matched to European furniture and interiors, customers can really feel the experience of the newest designs of digital products. Samsung will continue to focus on technology innovation and cutting-edge design to enhance consumers' digital experiences." Also, Gee Sung Choi delivered the Opening Day Keynote Speech to IFA attendees on 1st September 2006 at ICC Hall 3 in the Berlin Messe. At IFA 2006, visitors will be able to see and experience an extensive portfolio of products for Home Entertainment and Mobile Entertainment. Highlights include: - The 40inch LCD TV (LE40M91) with high powered LED Backlight technology, which received Europe's prestigious "Video Innovation Award" from the EISA (European Image and Sound Association). This TV has a superb picture with 146% wide colour gamut and an industry leading contrast ratio of 10,000:1. - The FilterBright PlusTM Plasma TV utilizing the 'black panel' and FilterBrightTM technologies. With Samsung's new Plasma TV PS50P7HD / PS42P7HD, viewers can enjoy the most vivid picture quality under any lighting conditions. - The largest Mobile TV, the LMD-10A51W, use Terrestrial DMB (Digital Multimedia Broadcasting) and a screen size of 10 inches to provide viewing excitement on the move. - A new concept's MP3 player, the YP-K5, lets consumers share their music experience with others by using a slide-out speaker. - Samsung's modish and trendy HT-XQ100 is an EISA award winner with the revolutionary USB Host function and HDMI output. - The world's first commercial Blu-ray disc player, the BD-P1000, lets consumers take full advantage of High-Definition displays, playing content at native 720p, 1080i and even 1080p video resolutions. - The first Ultra Mobile PC, the Samsung Q1, weighing just 777g and featuring the latest touch screen technology. Also an EISA award winner, the Samsung Q1 combines powerful mobility, high performance and market leading functionality. - The SPP-2040B, the EISA award winning photo printer, achieve a market-leading 60 seconds printing speed, enabling camera phone and digital camera users to quickly print and share pictures with others. - The crispy & clear multi-function digital camera, the SDC-MS61, offers video and voice recording, music playback and web cam capability in addition to producing 6 Mega pixel natural photo quality digital still images by adopting ISO1600, the highest among its slim and stylish category. - The SyncMaster 971P, our latest monitor, lets users focus more on the contents of the screen by covering half of the unique "S" shaped stand, giving the impression that the monitor is floating in the air. - Samsung Media Store provides the best way to utilize multi-media files of both personal computers and portable devices to Samsung MP3 player's users. It also allows unlimited access to over two million tracks with a monthly subscription plan. Widely recognised for its excellence in digital technology, Samsung products were honoured by five EISA awards: Video Innovation (LCD TV with LED Backlight), HT system (HT-XQ100), Mediabook PC (Samsung Q1), Mini printer (SPP-2040B) and Compact digital camera (NV-10). All of Samsung's EISA award winning products will be on display in the Samsung booth (Hall 20). Please visit Samsung Electronics' stand in Hall 20.

Berlin, Germany - 1st September, 2006 - Samsung Electronics, a market leader in consumer electronics and IT equipment, has again distinguished itself as one of the most accomplished electronics brands in Europe by receiving several EISA awards, one of Europe's most recognised awards for multimedia technologies. Samsung Electronics has the distinction of having received awards in four categories. The company's award-winning product lineup includes a LED Backlight LCD TV, a Home Theatre System, an Ultra Mobile PC, and a Photo Printer. These prestigious awards mark Samsung's continuous pledge to provide advanced technology and functional products that elevate consumers' digital life. Also, Digital Camera The NV10 of Samsung Techwin Co. LTD., a affiliated company of Samsung Electronics, was chosen in the compact digital camera category by EISA Video Innovation : LCD TV (Super LED Backlight technology) Samsung's LED technology was honoured with an EISA award for its premium display technology in terms of true colour representation with a 46% larger colour gamut and the industry's highest contrast ratio of 10,000:1. The colour gamut is the space made by the mapping of the red, green, and blue colours. The Samsung's M9 TV series, equipped with LED technology, exceeds 100% of the National Television System Committee's colour space. As a result of LED technology, the M9 TV series can display more brilliant colours than traditional cold-cathode fluorescent lamps (CCFL). This high powered LED Backlight also more than doubles the panel's life span compared to a CCFL backlight and is environmentally friendly because it does not use mercury. HT System : HT-XQ100 Samsung is the winner for the third year in a row in the home theatre system category. Its new Home Theatre System (HT-XQ100) has the world's first "USB Host Play Supporting Moving Picture" in an all-in-one Home Theatre System. Simply connect any kind of USB storage to the HT-XQ100 and it will play DivX movie files, MP3 songs and JPEG image files at your command. Wireless ready, the HT-XQ100 adds wireless flexibility for easy and clean setup with perfect integration. Consumers can do away with the cabling that once cluttered their living space. Mediabook : Samsung Q1 Weighing just 777g and featuring the latest touch screen technology, Samsung's Q1 combines powerful mobility, high performance and market leading functionality. Boasting equivalent functionality to that of a conventional PC the Q1 features an Intel CPU and Microsoft Windows XP Tablet OS. Bluetooth and wireless LAN connectivity ensure Internet access on the move, whilst a 7 inch wide LCD touch screen and Windows XP functionality guarantees high-definition capabilities and extensive applications, including Mobile TV viewing and a navigation system. AVS Now also enables users to enjoy different multimedia such as video, music and photographs directly without booting. Mini Printer : SPP-2040B The SPP-2040B, selected best in the mini photo printer category by EISA, is Samsung's dye sublimation A6 photo printer that produces high-quality photos, which are water and fade-resistant, and safe even from heat and dust. The SPP-2040B features a 7-in-1 memory (CF I, II, SM, SD, MMC, MS, xD Card) interface, and supports direct printing connectivity with PictBridge for digital cameras, camera phones and digital camcorders. With the SPP-2040B, users can also select, edit and delete their photos directly from the 2.0 inch TFT-LCD without having to turn on their PC. Compact Digital Camera : NV 10 from Samsung Techwin The NV10, chosen in the compact digital camera category by EISA, is a truly compact but robust camera which including a groundbreaking new design and innovative User interface (UI). The unique makeup of the 'Smart Touch' UI on the back of the camera is expected to be great fun for users, giving them an experience unlike anything they have tried before. It is equipped with a 10.1 megapixel CCD sensor, a Schneider-Kreuznach 3x optical zoom and a bright 2.5in LCD. All this is wrapped up in a slim, black aluminum body which incorporates an anti-shake system. For more information, please visit www.samsungcamera.com About EISA Awards The EISA (European Imaging and Sound Association) award is the most prestigious award in the European video and audio industry. Experts from 50 influential magazines in 20 European countries form the examination board that selects the best product in each of five categories: audio, video,home theater, photography and mobile. There is intense competition among world-renowned companies every year to attain an EISA award.

The site designed in UCC (User Created Contents) concept provides detailed information. Samsung Electronics launches this website in line with the schedule of IFA 2006 held in Germany to provide unified information on the world's top 3 consumer electronics shows that SEC has participated in annually. SEC's official expo information website features tagging technology in Web 2.0 which will help users identify and search the various contents that SEC has so far provided in individual sites temporarily built for each exhibition. Through the technology implemented in the site, the SEC expo info site provides users with access to the information on new products and new technologies that SEC continuously presents as well as the history of exhibitions that SEC has participated in. In addition, the site offers a review section where bloggers including technology experts, early-adapters, and general consumers can post reviews and discuss new products. Therefore, even after the exhibition, the site can provide information to customers who are interested in SEC's products and exhibitions and digital pioneers who are interested in advanced technologies. Sarah Kim, the site architect in SEC's GMO, said, "the way to approach potential customers should be different as they find and seek information in different ways in the advent of Web 2.0. SEC launched this website to make a path through which it can attract consumer's participation, interact with potential customers, and finally continue the brand power of Samsung Electronics."